About Olea-Inc

About Us

Founded in 2014, Olea is a specialized advisory and business incubation platform, based in Dubai.  Our ambition is to create impact in the healthcare and education sectors across the Middle East and North Africa region.  Our team of seasoned advisers has over two decades of accumulated experience working for private sector and governments, globally.

We actively support clients who are either looking to venture into healthcare or education or already have exposure across these industries by bringing our deep industry knowledge and functional expertise to bear.  We provide strategic guidance, market access and insights, linkages to proprietary networks and proven execution capabilities. 

We are able to identify gaps and opportunities in the healthcare and education sectors in our markets and bring innovative ideas, partners, investors and technologies together to stand up successful businesses.



We are always looking ahead to anticipate what’s next which enables us to take an innovation-led approach to help our clients invent the future.


Olea advisory is organized into two practice areas: Healthcare and Environmental Social & Governance (ESG). 


The healthcare practice is industry focused and provides its services to clients ranging from healthcare providers to private investors, family offices and private equity. 


The ESG practice is functionally focused, cutting across all industries and types of investors.


Olea’s incubation platform is primarily focused on building proprietary greenfield and brownfield healthcare businesses.  With a core focus on the Wellness, Prevention and Primary Care sector of the healthcare value chain, Olea brings best-in-class partners and innovative technology together to realize new business opportunities.


We spend a significant amount of time studying healthcare trends globally, looking at investments in innovative and disruptive approaches to health management, wellness, prevention and chronic disease management. — Marc Choufani


Some of our Clients



   Marc Choufani      Founder & Managing Director

Marc Choufani

Founder & Managing Director

Marc is the founder and Managing Director at Olea. Prior to that, Marc was a Senior Vice President at Mubadala Healthcare (MHC), where he led over a period of 7 years the development of Cleveland Clinic Abu Dhabi (CCAD) and Mubadala’s Abu Dhabi Telemedicine Centre (ADTC). Marc also worked at Booz Allen Hamilton.

Previously a Board Member of Medical Holding Company LLC, which oversees the governance of Imperial College London Diabetes Centre, Healthpoint, National Reference Lab and Capital Health Screening. 

Marc holds a Bachelors and Masters degree in Electrical Engineering from McGill University in Canada and has an MBA from both Columbia University in New York and London Business School. 

   Sam Amory      Director

Sam Amory


For the past 4 years, Sam has been General Manager of fast-growing Orion Health.  Prior to that, Sam was Commercial Development Director at General Electric (GE), where he launched the EAGM regional Caradigm team on behalf of GE Healthcare IT.  Before working with GE, Sam spent 5 years as the Business Development Director & MEA Strategy Lead for Microsoft Health Solutions Group, offering services to developing countries across the Middle East & Africa. 

Previous roles include iSOFT IBA as Senior Clinical Product Specialist and Cerner as a Business Development Solution Specialist where he was involved in closing the BT London project which was worth in excess of $400M.

Sam‘s education is in Engineering and Physical Science in Medicine at the prominent Imperial College of Medicine in London

   Tania Mansour     Director

Tania Mansour


For the last two years, Tania was Head of ESG at Abraaj, managing sustainability and impact measurement and reporting for a portfolio of ~US$ 13 billion in AUM.  Prior to that, Tania was an ESG Specialist at International Finance Corporation (IFC).  She also worked as a Senior Project Manager for Environmental Resources Management (ERM).

Previously a member of the Emerging Market Private Equity Association (EMPEA) ESG Community Steering Committee and of the Invest Europe Responsible Investment Roundtable. She recently co-authored a publication with EMPEA titled "Private Equity's Role in Delivering the UN Sustainable Development Goals".

Tania is a Chevening Scholar and holds an MSc in Environmental Management from Oxford Brookes University and a BA in Geography and Environmental Science from McGill University. 


Partners & Technology



De Novu Institute

De Novu Institute was launched because we saw that there is lack of focus on preventative medicine not just in the U.A.E. but in the broader region.  We recognized there was as a real, game changing opportunity to positively impact people’s lives – an opportunity to offer an alternative approach to weight loss from what is currently available in the market.  At De Novu we aspire towards helping individuals to discover and adopt permanent, sustainable healthy behavior in order to improve their lives and the health of the community around them.




Dubai start-up incubator taking on weighty issue of health
February 2017

Marc Choufani and his partners set up OLEA, a holding company aimed at incubating healthcare businesses, the first project of which is De Novu Institute, located at Umm Al Sheif in Dubai. Marc Choufani says the idea for his new business germinated a few years ago…

Reinventing Healthcare In The MENA Region
September 2017

Access, quality, and cost– the three words the MENA region’s healthcare policymakers often find too difficult to contemplate. Regional governments have been aiming to solve a not even seemingly simple equation for ensuring affordability and access to higher quality healthcare to all.

du and Olea collaborate
October 2018

Dubai, UAE, 16 October 2018:   du, from Emirates Integrated Telecommunications Company (EITC) and Olea, a specialized advisory and business incubation platform, are showcasing at GITEX Technology Week 2018, a unique eHealth solution delivered via ‘The Consult Station’The Consult Station by H4D (Health for Development)…